EDUCATION

In-store experts at your service.

At Either Ore Jewelers Strawbridge, our certified GIA jeweler and team are highly trained in order to assist you with your repair or purchase. So if you're purchasing a diamond for the first time, or repairing a pair of earrings... we will be there to guide you to make the best decision for your vision and budget.

Diamond Buying 101

A diamond is one of the most important purchases a couple makes. Just like shopping for a home or a car, knowing what you want before you look will save you money and get you more for your budget. Our team works as a team, and no one is on commission. We want our customers to get what they want based on their needs, not what we want to sell you.



  1. Diamond Shapes
    While the most popular diamond shape is the round brilliant because of the diamond's classic brilliance, there is a rising popularity in the emerald and pear shapes as well.
  2. The Four C's (Cut)
    The cut refers not to a diamond shape but to a diamond's proportions, symmetry and polish. Cut is one of the most important things when considering a diamond purchase because the beauty of the diamond can depend on the cut. Diamond cut has three effects on appearance: brilliance (the brightness created by all of the white light reflections from the surface + inside of a polished diamond), fire (the dispersion of light into the colors of the visible spectrum, known as the fire) and scintillation (the flashes of light and dark, or sparkle, when a diamond is moved). Cut overall impacts the way light travels through the diamond and creates the sparkle in the stone.
  3. The Four C's (Carat)
    Carat is the size of the stone. You have a lot of flexibility here to choose what fits your personality and overall budget for the piece. While this is a very personal choice, we typically see an average range of 1/2 to 2 carats for an engagement ring.
  4. The Four C's (Clarity)
    Clarity is the rating of the internal and external quality of the stone. Stones rated with "I" have visible inclusions, but all stones rated "SI" or above have only internal inclusions that require a powerful magnifier to find. The grades are "I, SI, VS, VVS, IF". SI-1 tends to be the most popular in regards to price per clarity.
  5. The Four C's (Color)
    Last, but certainly not least, is the color of the diamond you want. Diamonds are rated from D to Z. Stones in the D through F range are completely colorless. F through J is near colorless, and the grade range where you will find 90% of most good quality diamonds. As the grade goes from K to Z, the color gets yellower and finally brown. G through I is an average color range of where people purchase their diamonds. There are also fancier diamodns in many hues, but these tend to be more rare and at a higher price point.

Store Services + Maintenance

Do you do appraisals?

Yes! We recommend you ensure your pieces. Your insurer will require a current appraisal of insurance value by a GIA certified appraiser. Our jeweler has been certifying people's treasures for 30+ years and his appraisals are accepted by every underwriter. Jewelry can usually be appraised by having the items graded and measured while you wait. The appraisal is ready within 24-48 hours! Ask us about it on your next visit!

Do you do jewelry cleanings? How much do you charge?

Yes! We are always happy to check your jewelry for you and clean it. Quick visual inspections are free and done while you wait. Ultrasonic cleaning, inspection and any necessary tightening starts at $10 per item.

Can I bring my jewelry to you for maintenance and repairs?

Yes! Just like your car, you should have your jewelry inspected on a regular basis. The metal that holds the stones can wear with time. Repairs are usually simple when the wear is spotted early. We are always happy to check your jewelry for you, whether that is a quick free inspection or a more in-depth annual inspection.

Maintaining Your Jewelry: The Basics

  1. Basic Cleaning Process for Jewelry
    You can do a lot to help keep your gold and platinum jewelry bright and sparkly at home. Regular cleaning with a mild soap and running water will remove dirt and oils. An old toothbrush is an excellent tool for doing this. After cleaning the jewelry, place it (still wet) on a dish towel and put a palm full of baking soda on it. Scrub the baking soda over the jewelry with the wet toothbrush and your fingers. Remmeber, this process will not scratch your jewerly as baking soda is non-abrasive. Rinse well in running warm water and pat dry on a towel. If the items need more cleaning, bring them to us for processional service!
  2. Caring for Sterling Silver
    Sterling silver will turn dark with exposure to the sulfide pollutants in the air. This can be reversed without hours of polishing. Start by hand washing the piece well with dish soap and then wipe with Tarnex. Just wipe it on and rinse it off... never soak any jewelry or silver in cleaner for more than one minute. After rinsing the item well, rub it all over with baking soda with your hands, then rinse and dry well. It will return to a bright and shiny surface. If it needs more work than that, you can always bring it in for servce!
  3. Our Favorite In-store Cleaner
    When you are in the Virginia Beach area, stop in our store to purchase one of our jewelry cleaners to quickly and effectively improve the shine of your keepsake. Our cleaner, Lavish Jewelry Cleaner, is safe for: 14K jewelry, 10K jewelry, platinum, sterling silver, pearls, lapis, turqouise and opals. It was featured in the Atlanta Jewelry Show as a top brand, and is trusted by thousands! You can purchase it from our online store here.